JAMB Commerce 2017 Objective — Question 14

Question 14 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

The controllable variables that a firm uses to achieve its marketing objectives are called

A. A. marketing functions
B. B. marketing principles
C. C. marketing concepts
D. D. marketing mixCorrect

Explanation

The marketing mix (price, product, place, promotion) consists of the controllable variables a firm manipulates to meet its objectives.

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