JAMB Commerce 2017 Objective — Question 26

Question 26 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

The physical and psychological satisfaction a customer derives from the purchase of goods and services is a result of

A. A. price mixCorrect
B. B. production mix
C. C. marketing mix
D. D. promotion mix

Explanation

The satisfaction gained from a purchase (value for money/psychological satisfaction) largely stems from the pricing (price mix).

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