JAMB Commerce 2017 Objective — Question 27

Question 27 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

Which of the following aspects of marketing stimulates buying by providing free gifts?

A. A. Personal selling
B. B. Sales promotionCorrect
C. C. Advertising
D. D. Publicity

Explanation

Sales promotion (e.g. free gifts, buy-one-get-one) stimulates buying through incentives.

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