JAMB Commerce 2018 Objective — Question 4

Question 4 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2018 Objective paper, with the correct answer and a full explanation.

Consumer sovereignty means that the consumer is a citizen who

A. is always independentCorrect
B. always wrong
C. always right
D. -

Explanation

Consumer sovereignty means the consumer's decisions are independent of any external influence — they freely determine what is produced through their purchasing choices.

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