JAMB Commerce 2018 Objective — Question 5

Question 5 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2018 Objective paper, with the correct answer and a full explanation.

Taking a new product to a particular part of a country to test the reaction of consumers to the product is referred to as

A. sales promotion
B. samplingCorrect
C. merchandising
D. advertising

Explanation

This is market sampling — introducing a product to a target group first to test consumer reaction before a wider launch.

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