WAEC Commerce 2012 Objective — Question 12
Question 12 of 50 from the West African Examinations Council (WAEC) Commerce 2012 Objective paper, with the correct answer and a full explanation.
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Collecting information on the taste of consumers and the extent of demand of a product is a
- A. market researchCorrect
- B. market segmentation
- C. marketing mix
- D. marketing concept
Explanation
Market research involves all efforts that are geared towards knowing the customers better so as to improve total sales of a business.
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