WAEC Commerce 2012 Objective — Question 23

Question 23 of 50 from the West African Examinations Council (WAEC) Commerce 2012 Objective paper, with the correct answer and a full explanation.

Which of the following is not concerned with promoting favourable image of an organization?

A. Advertising
B. public relations
C. Marketing research
D. Market segmentationCorrect

Explanation

Public relation is an economic concept which underlines the efforts put in place by an organization in making a mutual relationship with the general public.

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