WAEC Commerce 2012 Objective — Question 36
Question 36 of 50 from the West African Examinations Council (WAEC) Commerce 2012 Objective paper, with the correct answer and a full explanation.
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The combination of product, price, promotion and distribution decisions employed by a company is referred to as its
- A. pricing policy
- B. branding strategy
- C. marketing mixCorrect
- D. product mix
Explanation
Marketing mix is combination of all marketing components in achieving market target of a company.
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