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WAEC Commerce 2012 Objective — Question 39

Question 39 of 50 from the West African Examinations Council (WAEC) Commerce 2012 Objective paper, with the correct answer and a full explanation.

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The satisfaction of consumers in all business activities is emphasized by A. market research

  • A. market research
  • B. marketing conceptCorrect
  • C. marketing mix
  • D. product differentiation

Explanation

Marketing concept is centred towards satisfying customers.

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