WAEC Commerce 2020 Theory — Question 1

Model answer

(a)(i) Advertising media: Radio; Television; Newspaper; Posters. (ii) Factors to be considered in choosing advertising medium: The targeted audience — the people who the advert is meant for must be considered before choosing an advertising medium; The cost implication of the advertisement — the cost involved must be considered before choosing a particular medium; The size and extent of the market for the product that is being advertised must also be considered; The number of people which the media can reach at a time. (b) Advantages of advertising: Through advertising, the sales level of the firm can be improved; It serves as means to sensitise the public about the product; It is used to create awareness about the product; It serves as a means of generating feedback about the product of the organisation.