WAEC Marketing 2022 Objective — Question 13
Question 13 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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At what stage in the buying process does a consumer consider product attributes of available brands?
- A. Alternative search
- B. Alternative evaluationCorrect
- C. Purchase decision
- D. Post-purchase decision
Explanation
At the alternative evaluation stage, the consumer is comparing available brands and will consider product attributes.
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