WAEC Marketing 2022 Objective — Question 14
Question 14 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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The last stage in the consumer buying decision process is
- A. information search
- B. evaluation of alternatives
- C. problem recognition
- D. post-purchase decisionCorrect
Explanation
Post-purchase decision/behaviour is the final stage of the consumer buying process, occurring after the purchase has been made.
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