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WAEC Marketing 2022 Objective — Question 15

Question 15 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

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The process of collecting and analyzing relevant information to solve a marketing problem is marketing

  • A. intelligence
  • B. researchCorrect
  • C. audit
  • D. planning

Explanation

Marketing research is the systematic process of collecting and analyzing marketing information to solve a specific marketing problem.

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