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WAEC Marketing 2022 Objective — Question 20

Question 20 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

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Which of the following activities is not a function of advertising?

  • A. It informs the audience about a product
  • B. It reminds the audience about a product
  • C. It is used in place of personal sellingCorrect
  • D. It encourages middlemen to stock a product desired

Explanation

Advertising cannot fully replace personal selling; it complements other promotional efforts rather than substituting for direct personal selling.

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