WAEC Marketing 2022 Objective — Question 21

Question 21 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

An example of a non-personal means of reaching the target audience by an identified sponsor is

A. personal selling
B. coupon
C. sales promotion
D. billboardCorrect

Explanation

A billboard is a non-personal (mass, impersonal) means of advertising sponsored by an identified company, reaching a broad audience without direct personal contact.

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