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WAEC Marketing 2022 Objective — Question 3

Question 3 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

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Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

  • A. Needs
  • B. Wants
  • C. Demand
  • D. ExchangeCorrect

Explanation

Exchange occurs when a buyer gets what they want by giving something (e.g. money) in return for it.

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