WAEC Marketing 2022 Objective — Question 4

Question 4 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

A company's orientation that concentrates on mass distribution and low cost of its product is a

A. production conceptCorrect
B. marketing concept
C. selling concept
D. product concept

Explanation

The production concept is a marketing philosophy where a business focuses on producing more goods in such a way as to drive prices down, achieved through mass distribution and low cost.

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