WAEC Marketing 2022 Objective — Question 34

Question 34 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

A method of engaging in international marketing with the lowest business risk is

A. agency
B. exportingCorrect
C. Joint venture
D. direct investment

Explanation

Exporting carries the lowest risk among the listed methods of engaging in international marketing, since it doesn't require major direct investment abroad.

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