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WAEC Marketing 2022 Objective — Question 35

Question 35 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

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A form of engaging in international marketing that involves the pooling of resources between local and foreign firms is

  • A. joint ventureCorrect
  • B. direct investment
  • C. franchising
  • D. licencing

Explanation

Joint venture involves two or more firms (local and foreign) pooling resources together to run a business.

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