WAEC Marketing 2022 Objective — Question 39

Question 39 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

A factor to be considered in extending credit facilities to a customer is the

A. nature of products to be soldCorrect
B. cost of producing the product
C. individual's total purchases in a given period
D. number of channel members involved in distribution

Explanation

For perishable goods particularly, it is usually better to extend credit to move stock quickly and prevent spoilage; the nature of the product is thus a key factor.

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