WAEC Marketing 2022 Objective — Question 6

Question 6 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.

A set of controllable variables that a firm uses to pursue its objectives is

A. product mix
B. product concept
C. selling concept
D. marketing mixCorrect

Explanation

Marketing mix is a combination of controllable variables (product, price, place, promotion, etc.) that a firm uses to pursue its marketing objectives.

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