WAEC Marketing 2022 Objective — Question 5
Question 5 of 40 from the West African Examinations Council (WAEC) Marketing 2022 Objective paper, with the correct answer and a full explanation.
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Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?
- A. Production concept
- B. Product concept
- C. Selling conceptCorrect
- D. Marketing concept
Explanation
The selling concept is based on the idea that aggressive selling and large-scale promotional activities are necessary to sell the company's products.
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