Question

3. Amaka decided to establish a warehousing business.
(a) State five activities Amaka is expected to carry out in the business.
(b) State five e-marketing ethics Amaka could adopt for her warehousing business.

Accepted Answer

(a) Storage of goods for future consumption; stabilizing prices of goods; provision of work areas for loading and off-loading of goods; provision of office space for warehousing management and record keeping; provision of security for the safety of goods lodged in the warehouse.
(b) Being honest and transparent in all product/service claims made online; protecting customers' personal data and privacy; avoiding false or misleading advertising; respecting consumers' right to fair dealing and not exploiting them; ensuring prompt and truthful responses to customer enquiries and complaints made through e-marketing platforms.

WAEC Marketing 2022 Theory — Question 3

Sign up free to unlock