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WAEC Marketing 2023 Objective — Question 15

Question 15 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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The systematic process of obtaining and analyzing data to provide information for marketing decision making is

  • A. A. marketing researchCorrect
  • B. marketing planning
  • C. market forecasting
  • D. market segmentation

Explanation

Marketing research is the systematic process of gathering, recording and analyzing data for marketing decisions.

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