WAEC Marketing 2023 Objective — Question 16
Question 16 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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A source of primary data for marketing research is
- A. sales report
- B. customer's feedbackCorrect
- C. inventory report
- D. marketing budget
Explanation
Customer feedback is a primary (first-hand) source of data for marketing research; the others are internal secondary sources.
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