WAEC Marketing 2023 Objective — Question 19
Question 19 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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Which of the following pricing strategies is used by wholesalers of industrial goods?
- A. Cost-plus pricingCorrect
- B. Demand based pricing
- C. Penetration pricing
- D. Haggling pricing
Explanation
Wholesalers of industrial goods, being uncommon/non-standard goods, typically set price at cost plus a percentage of profit (cost-plus pricing).
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