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WAEC Marketing 2023 Objective — Question 20

Question 20 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost. Which of the following advertising media would be suitable for the company?

  • A. Television
  • B. NewspaperCorrect
  • C. Radio
  • D. Magazine

Explanation

Newspaper is generally the cheapest advertising medium, suiting a company seeking lower-cost advertising.

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