WAEC Marketing 2023 Objective — Question 2
Question 2 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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An orientation that holds that a company's decision should include consumer satisfaction and community development is
- A. societal marketing conceptCorrect
- B. production concept
- C. product concept
- D. selling concept
Explanation
The societal marketing concept holds that firms should consider consumer satisfaction and the wellbeing of the community/society in their decisions.
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