WAEC Marketing 2023 Objective — Question 3
Question 3 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
- A. product concept
- B. societal concept
- C. selling conceptCorrect
- D. production concept
Explanation
The selling concept emphasizes aggressive promotion/persuasion to get consumers to buy, since firms following it are product-oriented and push sales.
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