WAEC Marketing 2023 Objective — Question 27
Question 27 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.
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Which of the following illustrations would be used to distribute the application?
- A. Producer → ConsumerCorrect
- B. Producer → Retailer → Consumer
- C. Producer → Wholesaler Retailer → Consumer
- D. Producer → Agent → Retailer → Consumer
Explanation
Because direct marketing is being used, the chain of distribution is Producer straight to Consumer, without intermediaries.
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