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WAEC Marketing 2023 Objective — Question 26

Question 26 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

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Which of the following means would be used by the company to make the service available to the target market?

  • A. Mail order business
  • B. Internet
  • C. Merchandising
  • D. Direct marketingCorrect

Explanation

To market a health-related service directly to the public, direct marketing (involving personal selling) would be the suitable means.

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