WAEC Marketing 2023 Objective — Question 5

Question 5 of 40 from the West African Examinations Council (WAEC) Marketing 2023 Objective paper, with the correct answer and a full explanation.

The factors that influence the performance of marketing activities of a firm is marketing

A. orientation
B. intelligence
C. audit
D. environmentCorrect

Explanation

The marketing environment (economic, social, political, technological, etc.) is the set of external/internal factors that influence a firm's marketing performance.

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