WAEC Marketing 2023 Theory — Question 1

Model answer

1. The wholesaler buys products in large quantities and sells in smaller quantities to retailers. 2. He provides funds in the form of pre-payment to the producer to meet customer orders. 3. He provides warehousing facilities to producers. 4. He provides advice to retailers. 5. He bears the risk of product obsolescence from the producer. (Other acceptable: he relays marketing intelligence received from retailers to producers; he offers credit facilities to retailers.)