WAEC Marketing 2023 Theory — Question 2

Model answer

1. Nature of the products in terms of perishability. 2. The financial resources of the producer. 3. The degree of control desired by the producer over distribution. 4. Government policies in the distribution of goods. 5. The unit value of the product. (Other acceptable: the nature/structure of the market in terms of concentration; the channel of distribution used by competitors in the industry.)