WAEC Marketing 2024 Objective — Question 13
Question 13 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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13. Cognitive dissonance occurs when a customer A. is satisfied with a product. B. is dissatisfied with a product. C. re-buys a product. D. recommends a product.
- A. is satisfied with a product.
- B. is dissatisfied with a product.Correct
- C. re-buys a product.
- D. recommends a product.
Explanation
Cognitive dissonance has to do with customer's satisfaction with a product even though the product may be harmful to him/her.
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