WAEC Marketing 2024 Objective — Question 14
Question 14 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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14. A consumer's buying behaviour is influenced by A.
- A. professional opinion.
- B. reference group.Correct
- C. company's strategy.
- D. company's plan.
Explanation
One of the things that can shape a consumer buying habit/behaviour is the strategy adopted by the company.
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