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WAEC Marketing 2024 Objective — Question 14

Question 14 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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14. A consumer's buying behaviour is influenced by A.

  • A. professional opinion.
  • B. reference group.Correct
  • C. company's strategy.
  • D. company's plan.

Explanation

One of the things that can shape a consumer buying habit/behaviour is the strategy adopted by the company.

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