WAEC Marketing 2024 Objective — Question 17
Question 17 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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17. The pricing strategy adopted by KPKC Ltd is A.
- A. demand based pricing.
- B. penetration pricing.
- C. cost-plus pricing.
- D. skimming pricing.Correct
Explanation
KPKC used cost-plus pricing strategy because it uses mark-up. Cost=#150x60=#9000, Mark-up=20/100x9000=Profit=#1,800.
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