WAEC Marketing 2024 Objective — Question 16
Question 16 of 40 from the West African Examinations Council (WAEC) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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16. Which of the following would be relevant in marketing research for industrial goods? A. Consumption pattern B. Lifestyle of consumers C. Product life-cycle D. Size of the product (Use the following information to answer questions 17 to 19: KPKC Ltd bought 60 packs of beverages at #150 each and sold at a 20% mark-up.)
- A. Consumption pattern
- B. Lifestyle of consumers
- C. Product life-cycleCorrect
- D. Size of the product
Explanation
For industrial goods, they usually last longer than a year. Thus, one of the things that the market researcher for industrial good will look out for is the life-cycle of the product.
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