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WAEC Marketing 2025 Objective — Question 12

Question 12 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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A series of activities that lead to marketing objectives setting is

  • A. sales plan
  • B. market plan
  • C. marketing planning
  • D. marketing surveyCorrect

Explanation

A marketing survey gathers the information needed before objectives can be meaningfully set.

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