All 40 questions from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation for each. Free, no signup needed.
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The business activity concerned with the identification and satisfaction of consumer's needs is
This is the standard definition of marketing — identifying and satisfying consumer needs profitably.
The concept that states that consumers will only buy goods that are available and affordable is the
The production concept assumes consumers favour products that are widely available and inexpensive.
The element of marketing that does more than advertising in creating awareness is
Promotion (of which advertising is only one tool) is the broader marketing element responsible for creating awareness.
Minimum wage as an environmental factor is associated with
Minimum wage is set through government/political decisions and legislation.
The emphasis of societal marketing concept is on
The societal marketing concept stresses that firms must balance profit with consumer and societal/environmental welfare.
Limestone as a raw material in cement production is an example of
Limestone is extracted directly from nature and used to make cement, making it a primary (raw) product.
A tractor bought for use by a farmer is an example of
A tractor is used to produce other goods/services, classifying it as an industrial good even though bought by an individual.
A feature of the consumer market is that
Consumer markets are characterised by a large number of buyers, unlike industrial markets which have fewer, larger buyers.
The state at which product requirement is prescribed in organization's buying decision process is
After a need is identified, the buyer specifies exactly what is required — this is need specification.
A reason for engaging in international marketing by a company is to
Companies with unused production capacity beyond local demand often expand abroad to use that capacity.
Which of the following activities would a company embark upon to solve an identified marketing problem
Once a problem is identified, the next step is to plan how to address it/enter the market.
A series of activities that lead to marketing objectives setting is
A marketing survey gathers the information needed before objectives can be meaningfully set.
Marketing survey is carried out purposely to
A marketing survey is primarily a data-gathering exercise about the company or its products.
The form of advertising which aims at stimulating the demand for a particular brand of product is
Competitive (brand) advertising is designed to make one specific brand look more attractive than rivals.
A voucher received by Adam for a product bought at A. A. stores that qualifies him for a price reduction in a repeat purchase is a
A coupon entitles the holder to a discount or benefit on a future purchase.
Premium offers and coupons are elements of
Premiums and coupons are short-term incentive tools classified under sales promotion.
In-store and window displays are elements of
Displays that present goods attractively in-store fall under merchandising.
A psychological factor that influences consumer buying behaviour is
Social class is a widely recognised psychological/social factor shaping buying behaviour.
A distribution channel member that would be used by a company that manufactures heavy drilling equipment is
Heavy/industrial equipment manufacturers typically use dealers who can store, demonstrate and service the equipment.
Which of these transportation modes is suitable for transporting gas from Banjul to Brikama
Pipelines are the most efficient and suitable mode for transporting gas over land.
A transportation document that indicates the quantity and place of delivery of goods is
A waybill accompanies goods in transit and states destination and quantity being transported.
Which of the following individuals makes use of a warehouse
Wholesalers buy in bulk from manufacturers and need warehouses to store goods before resale.
Who among the following members comes first in the channel of distribution
The manufacturer originates the goods and is therefore first in the distribution channel.
The aspect of a marketing plan that specifies the main goals and recommendations is the
The executive summary condenses the plan's main goals and recommendations for quick reference.
Beans Sellers Association is an example of
An association of sellers of the same product in a market is a trade union (market association).
Funds sourced by a baker from previous year's profit for expansion is a
Profit kept back from a previous period and reused for the business is retained earning.
A Ministry of Education (MOE) that procures stationery for public schools' use, is an example of a
Government bodies buying goods/services for public use constitute the government market.
The combination of variables such as product, place, price and promotion constitute the
Product, place, price and promotion together make up the four Ps of the marketing mix.
Which of the following factors could have resulted to the low demand of the product
Higher government tax can raise prices or reduce disposable income, both lowering demand.
The company can increase the sales of its product by
Convenient services like delivery make a product more attractive, encouraging more purchases.
A sales promotional tool aimed at encouraging stocking of products by resellers is
Quantity discounts reward resellers for buying/stocking larger amounts of a product.
Which of the following activities is not performed in a warehouse
Products are designed before production, not in the warehouse, which handles storage, sorting and packaging.
The breaking of bulk is a function of the
Wholesalers buy in bulk and break it into smaller units for retailers.
Which of the following is not a feature of industrial market
Industrial market goods are bought for further production, not final consumption — that is a consumer market feature.
An advertising media that has a wider coverage at a lower cost to advertisers is
Radio offers broad audience reach at a relatively low advertising cost compared to television.
The component of the marketing environment that deals with the tradition and norms of the society is
Cultural factors cover the traditions, norms and values of the society a business operates in.
An idea offered for sale is
A product is anything, including an idea, offered to a market for sale.
The starting point of the buyer decision making process is
The buying process begins when the buyer recognises a problem or need to be solved.
Which of the following stages is the last in consumer buying decision making process
Post-purchase behaviour (satisfaction/dissatisfaction after use) is the final stage of the buying process.
The marketing function that involves the movement of goods to the target market is
Distribution is the marketing function concerned with physically moving goods to where they are needed.
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