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WAEC Marketing 2025 Objective — Question 14

Question 14 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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The form of advertising which aims at stimulating the demand for a particular brand of product is

  • A. competitive advertisingCorrect
  • B. generic advertising
  • C. informative advertising
  • D. persuasive advertising

Explanation

Competitive (brand) advertising is designed to make one specific brand look more attractive than rivals.

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