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WAEC Marketing 2025 Objective — Question 5

Question 5 of 40 from the West African Examinations Council (WAEC) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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The emphasis of societal marketing concept is on

  • A. firm's profitability
  • B. environmental safetyCorrect
  • C. product improvement
  • D. employee satisfaction

Explanation

The societal marketing concept stresses that firms must balance profit with consumer and societal/environmental welfare.

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