WAEC Marketing 2025 Theory — Question 11

Model answer

1. It protects the product from damage. 2. It protects the product from spoilage/depreciation due to weather conditions. 3. It provides information on product usage. 4. It promotes the product through the advertisement on the label. 5. It makes shelf display possible and easy at the point of sale. 6. It provides identification and attracts consumers because of its appearance. 7. It gives the product a unique image and adds value to it.