WAEC Marketing 2025 Theory — Question 12

Question 12 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.

5(a) What is e-marketing?

Model answer

E-marketing is the process of promoting, receiving orders for, selling and making payments for a product on the internet. (Or: it refers to the use of digital technologies to promote and sell products.)

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