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WAEC Marketing 2025 Theory — Question 14

Question 14 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.

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5(c) State five reasons a company would want to engage in international marketing.

Model answer

1. To extend the product life-cycle. 2. To enjoy comparative advantage accruable to the company. 3. To provide a greater variety of products and services. 4. To escape intense competition in the local market. 5. To take advantage of favourable foreign exchange rates. 6. To earn foreign currency. 7. To tap into foreign market technologies.

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