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WAEC Marketing 2025 Theory — Question 13

Question 13 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.

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5(b) State four benefits of e-marketing.

Model answer

1. It provides 24-hour, 7-day-a-week service to customers. 2. It can update customer databases and registers. 3. It provides customers with the information they need about a company. 4. The cost of selling and advertising on the internet is low. 5. It enables customers to have direct access to companies' websites. 6. It provides feedback from customers to companies.

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