WAEC Marketing 2025 Theory — Question 3

Model answer

1. Need/problem recognition: Mr John's daughter's birthday party created the need to buy noodles. 2. Information search: He searched for information on the different noodle brands available, through friends, family, acquaintances and companies' marketing efforts. 3. Evaluation of alternatives: He compared the available brands based on quality, quantity and favour. 4. Purchase decision: This is the stage at which he paid for the brand of noodles selected. 5. Post-purchase behaviour: He used the noodles for the party and is either satisfied or dissatisfied with the quality and flavour, which will determine whether he repeats the purchase.