WAEC Marketing 2025 Theory — Question 4

Question 4 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.

2(a) What is sales promotion?

Model answer

Sales promotion is the short-term incentive directed at a company's target market to stimulate sales. (Or: it is a type of promotion that uses promo-tools targeted at marketing intermediaries and consumers to boost a company's sales within a short period.)

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