WAEC Marketing 2025 Theory — Question 8
Question 8 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.
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3(b) State five factors the company would consider in choosing a mode of transporting its products to distributors.
Model answer
1. The nature of the product. 2. The availability of the mode of transportation. 3. The flexibility of the mode of transportation. 4. The cost of the mode of transportation. 5. The safety of the mode of transportation. 6. The reliability of the mode of transportation. 7. The speed of the mode/time-sensitivity of the goods.
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