WAEC Marketing 2025 Theory — Question 7
Question 7 of 16 from the West African Examinations Council (WAEC) Marketing 2025 Theory paper, with the correct answer and a full explanation.
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3(a) Premium Ltd is a manufacturer of confectioneries that sells its products to distributors nationwide. 3(a) State five functions the distributors would perform for the company.
Model answer
1. Help finance production of the goods by paying in advance (prepayment). 2. Provide information about the product to the company. 3. Assist the company in promoting the confectionery products. 4. Help improve the brand image of the company. 5. Help sell the company's products. 6. Use their delivery vans to convey the product to retailers. 7. Buy the company's product in large quantity and store it in their warehouses.
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